With the creation of private label rights (PLR), marketers on shoestrings budgets rejoiced while those who had the funds for private ghostwriting became aware of increased competition.

PLR has been a savior to many marketers. You can buy a fully fleshed out 50-page eBook for $50 or less that was written by a professional ghostwriter, slap your own name on it, and market it for whatever price you want.

Ghostwriting fees could run as high as $50 per page, which meant that same 50-page eBook would cost $2,500 to own if you outsourced it to a private freelancer. There are, of course, perks that come with having your content ghostwritten as opposed to purchased as PLR.

So for 2010, will you be investing in private label rights or saving up for a private ghostwriter to create your courses? Perhaps the answer is both! You can use PLR as a cheap way to get traffic to your site where you sell your individually ghostwritten eBook. Read the rest of this entry

Have you heard the one about the guru who said he was retiring? Yes, its starting to sound like a joke to many marketers who learn from those who have paved the way for our success.

It seems like its the trending thing to do send out an email that says youre leaving Internet Marketing, followed by an email that gives a last chance to buy sale, ending with a let me clarify email.

Why is this happening? For some, who follow in the footsteps of their competitors, its just a case of mimicking others to be part of the same crowd. For the rest, its an opportunity to make a large sum of sales right before switching gears into something else.

Growth of your business means youll frequently be reassessing your opportunities and pursing things that make you more money, with less effort. Some marketers have speculated that these retiring gurus are just burned out, or have made enough money already. Read the rest of this entry

If youve spent a good deal of time in the Internet Marketing arena, trying to get up and running and feeling like youre spinning your wheels, then you may be looking for a personal mentor and coach for the coming 2010 year.

Learning the marketing ropes on the net has evolved from advice being shared sporadically in forums to the development of how to guides people could tackle on their own.

But lately, theres been a movement toward more hand-holding and direct one-on-one interaction between student and teacher. To date, only the very rich could afford the high-priced coaching opportunities that top marketers offered.

And in some cases, that will still hold true in the year 2010. But heres the good news: You can invest in coaching like youre building a ladder moving up one rung at a time until youre able to pay for top tier mentoring at the level you need. Read the rest of this entry

Get rich quick schemes are out with 2009. In 2010, its all about building your business from the ground floor-up. That includes looking at your online efforts from the perspective of a brick and mortar entrepreneur.

You want to know which titles youll wear in the business will you just manage everyone working for you (meaning freelancers and service providers)? Will you have a hands on approach to the graphics or content? Or will you oversee the internet marketing and advertising development for your products and let outsourced professionals handle all the rest?

You need a plan, and part of that plan is to evaluate each of your opportunities to see which business model would best suit your personal preferences and your financial needs. It might be info product creator, software developer, service provider, membership site coordinator there are many options for you to consider. Read the rest of this entry