Internet marketers have been buzzing about their plans for 2010. What did they need to learn? What tools did they want to invest in? Video marketing was the top topic for so many people hoping to edge out the competition, and with good reason. It conveys professionalism and personalization all in one.

There are a lot of tasks you have to learn in this industry and it can get overwhelming trying to decide which to focus on and which to ignore. You need to know how to conduct niche and keyword research, how to set up an email marketing campaign, how to cash in on social networking.

Video marketing is just one more important component of your online strategy. Its powerful. But to date, only top marketers who had the money for tools and the technical savvy to master them had been riding this wave of success. Read the rest of this entry

The year 2010 is going to be a year of change for Internet marketers. In fact, the changes began as of December 1, 2009, and these are changes that you need to be aware of and fully participating in, so that you can enjoy a profitable year, in compliance with the Federal Trade Commission (FTC).

You’ve probably heard about this already, but if not, the FTC has made some changes regarding the rules on testimonials for Internet and offline marketers alike. The days of posting a fantastic testimonial on your sales page with the words results not typical buried in the small print somewhere are over.

We’ll look at the basics of what the new FTC rule means for you, the Internet marketer, but I strongly urge you to visit the FTC website and read their new guidelines for yourself. You can find them here: http://www.ftc.gov/opa/2009/10/endortest.shtm, and then download the Text of the Revised Endorsement and Testimonial Guides.

While the rule changes cover a lot of important ground, I’d like to point out a couple of key points that may affect how you are using testimonials right now. Read the rest of this entry

The biggest problem I see from people who come to me for sage advice on Internet Marketing is that they cant seem to figure out what to do next. Not only that, but the path theyve left is swerving all over the place from trying to learn Pay per Click to launching new Squidoo lenses to working on an info product of their own.

Its called information overload, and clearing out your hard drive doesnt solve it it only makes more room for you to buy other stuff you dont need yet. There is a better way, if youre willing to look ahead for 2010 and make a plan now instead of planning as you go.

Part of the problem is that youre like a kid in a candy or toy store. Youre looking at one shiny new object in aw of it and suddenly see another new shiny object out f the corner of your eye, so you run and grab that one. The object in this case might be a new eBook, personal coaching lessons, or a strategy someone mentioned in a forum.
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Digital downloads will always be a staple in the online world of marketing. People want information, so they click the order button and download it instantly were a world of instant gratification seekers and we always will be.

But digital downloads are now being converted into tangible products in a more common manner. Take eBooks for instance. Traditionally, an eBook was sold online, downloaded and read in PDF format from your hard drive.

For online marketers who had a hefty bankroll, they were able to offer printouts of the product, which were simple printed pages stuck in a binder and shipped to your door. It was really something you could do yourself at home if you had enough computer paper and ink to do the job. Read the rest of this entry